Ignite Growth
Align your sales and marketing strategy, measure results, and deliver profitable growth at scale.
Align
Align your go-to-market strategy. Define your ideal customer. Establish personas to target high impact decision makers and influencers.
Deliver the right message. Develop crisp and consistent positioning across collateral, content, and digital. Communicate proven value per segment to engage and close faster.
Engage customers how and where they want. Maximize organic and paid across email, content marketing, social media, and advertising to deliver a high volume of qualified leads that translate to revenue.
Measure
Develop tight feedback loops across sales, marketing, and product. Be transparent with data. Share customer insights and ideas to improve products, processes, and approaches.
Know what works. Track the quantity and quality of leads and sales by source. See exactly what performs and drives revenue. Invest more in high performing initiatives and cut under-performers.
Identify optimization opportunities. See were sales is working hard (maximizing inputs), working smart (converting efficiently), and delivering results (exceeding targets).
Grow
Test everything. Regularly test new channels, messaging, calls-to-action, and closing techniques. Develop a testing roadmap to consistently explore new ideas.
Learn quickly. Apply the learnings from tests and initiatives. Understand the data and identify the insights that will teach you more about what prospects and customers need.
Iterate rapidly. Apply the learnings in real time to make customer acquisition efforts and sales consistently smarter.
Scale profitably. Regularly fine tune your strategy, messaging, and process to make the sales and marketing machine more effective at driving revenue and more efficient at maximizing ROI.
“IgniteGrowth made an immediate impact in helping us acquire customers and better align our business. Their strategic impact as an advisor added meaningful impact and played a significant role across the senior team and company.”
— Dan Baruch, CEO at Center Street Lending
Drive Growth
We love helping companies increase customer acquisition volume and grow revenue. Let us help better align, measure, and scale sales and marketing to drive profitable growth.